Certified Travel Associate Practice

What do customers perceive as the positive results offered by travel products?

1. Benefits

2. Features

3. Attributes

4. Value

The correct answer is: Benefits

Customers perceive benefits as the positive results derived from travel products because benefits highlight the specific advantages or improvements that customers gain from using a service or product. When customers consider travel options, they are primarily interested in how the product will enhance their travel experience, such as relaxation, adventure, cultural enrichment, or convenience. While features refer to the characteristics of a travel product, such as the amenities included or the itinerary provided, they do not directly convey the positive outcomes or transformations that customers will experience. Attributes, which relate to quality or specific traits of the product, are somewhat similar to features but do not capture the value offered to clients. Value conveys a broader concept that encompasses both benefits and pricing but may not focus solely on the positive outcomes that customers expect. Thus, benefits are a clear focal point for customers when evaluating travel products, making it the most appropriate choice in this context.