Certified Travel Associate Practice

What does the A-B-C Method stand for?

1. A. A method to enhance the travel experience

2. B. An unethical ticketing practice

3. C. A time management strategy

4. D. A technique to gain customers' agreement

The correct answer is: C. A time management strategy

The A-B-C Method is primarily recognized as a technique to gain customers' agreement. In sales and customer service, this method is particularly effective as it involves engaging the customer in a way that aligns with their needs and desires, leading to a mutual understanding. By following this technique, travel associates can build rapport with clients, ensuring that their interests are catered to while guiding them towards making decisions that enhance their travel experience. While a time management strategy could be associated with the A-B-C concept in some contexts, it is not the most relevant or widely recognized application when specifically discussing customer interactions and agreements in a travel setting. The primary focus of the A-B-C Method revolves around customer agreement, which is essential for successful sales and client satisfaction in the travel industry.