Certified Travel Associate Practice

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Which of the following is considered a psychographic characteristic?

age
income
marital status
travel preference

The correct answer is: travel preference

Psychographic characteristics focus on the psychological aspects of individuals, such as their attitudes, values, interests, and lifestyle. Travel preference is a psychographic characteristic because it reflects an individual's preferences and inclinations towards specific types of travel experiences. In contrast, age, income, and marital status are demographic characteristics that are based on quantifiable data like age group, financial status, and relationship status, rather than psychological traits or preferences.