Certified Travel Associate Practice

Which type of marketing communication involves materials delivered directly to a prospective purchaser through postal services?

1. A. Social media ads

2. B. TV commercials

3. C. Direct Mail

4. D. Billboard advertising

The correct answer is: C. Direct Mail

The correct choice is direct mail, as it specifically refers to materials that are sent directly to prospective purchasers through postal services. This form of marketing is highly targeted, allowing businesses to reach specific audiences with personalized messages or offers. Direct mail encompasses a variety of formats, including letters, brochures, postcards, and catalogs, all designed to provoke a response from the recipient. In contrast, social media ads leverage online platforms to reach vast audiences but do not involve direct physical delivery. TV commercials use broadcast channels to disseminate messages widely, making them less targeted compared to direct mail. Billboard advertising focuses on outdoor visibility and typically targets anyone passing by rather than direct engagement with a specific individual. Thus, direct mail stands out as the option that involves the direct delivery of marketing materials through postal services.